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<![endif]--><!--StartFragment--><strong>Im Kahn übers Land</strong></h1>
<h5><!--StartFragment-->November 2019<!--EndFragment--></h5>
<p>Wie schafft man es, Gäste stark frequentierter Besuchermagneten an Schnittstellen der touristischen Wegeinfrastruktur, Einfahrtskorridoren und Bahnhöfen für andere sehenswerte Orte in einer Region zu interessieren und gleichzeitig Wissenswertes über die Region kurzweilig zu vermitteln?</p>
<p>Die Lokale Aktionsgruppe (LAG) der LEADER-Region Obere Havel initiierte ein touristisches Informations- und Leitsystem, das Oberhavel in seiner Vielfalt der Angebote, der touristischen Wegeinfrastruktur und seiner Naturausstattung gerecht wird sowie die Anbindung an die Nachbarregionen berücksichtigt.</p>
<p>Für Oberhavel bot sich der „Finowmaßkahn“, der über ein Jahrhundert den wirtschaftlichen Pulsschlag der Region mitbestimmte, als Aufhänger für die Gestaltung der Informations- und Rastplätze an. Mit hohem Symbolwert, Aufmerksamkeit erregend, anziehend und mit hoher Funktionalität diente er als Gestaltungsvorlage und blieb trotz notwendiger Abstraktion in seinem Charakter erkennbar.</p>
<p>Das Informations- und Leitsystem ist auf die gesamte Region ausgerichtet. Es bezieht die vorhandenen Wegweiser, Informationstafeln, kommunalen Informationssysteme und ausgeschilderten Fern- und Themenwege ein (z.B.: der Radfernweg Berlin - Kopenhagen oder die Wasserwanderwege an der Obere-Havel-Wasserstraße) und stellt die Verbindung zu den Nachbarregionen her. Die Standorte wurden so gewählt, dass möglichst viele Einwohner und Gäste erreicht werden.</p>
<p>An allen Standorten gibt es die gleiche Übersichtskarte auf dem Boden des Bugs. Dort sind, neben Kurzinformationen zum Landkreis und dem Finowmaßkahn selbst, alle 15 Standorte mit ihren Themen, die Kennzeichnung des eigenen Standortes, die Verkehrs- und touristische Wegeinfrastruktur, Tourismusinformationen und angrenzenden Regionen dargestellt. Der Slogan des Standortes erscheint als Schiffsname am Rumpf.</p>
<p>Die 15 Hauptthemen sind: Wasser, Kinder, Natur, Baugeschichte, Schiffe, Pferde, Geschichte, Wassersport, Gesundheit, Kultur, Handwerk, Persönlichkeiten, Land- und Forstwirtschaft, Wirtschaft und Leute. Die vier Infotafeln am Ruderhaus bereiten jeweils eines dieser Themen kartographisch und inhaltlich für die gesamte Region auf und bieten standortspezifische Informationen, wie Routenvorschläge und Serviceangebote. Auf ähnliche Angebote sowie weitere Höhepunkte im gesamten Gebiet wird durchgehend verwiesen. Im Inneren des Ruderhauses können Hinweise zu aktuellen Veranstaltungen oder Angeboten in der Umgebung angebracht werden. Das Schiff lädt mit seinen Sitzmöglichkeiten zu einer informativen Pause ein, das Ruder wurde zu einem besonderen Fahrradständer. Die Flagge am Mast signalisiert »Kontaktaufnahme erwünscht« - erholsame Tage mit viel Spaß und Bildung, wenn man in Oberhavel vor Anker geht!</p>
<p>Das Projekt ist ein wichtiger Beitrag für die touristische Vermarktung Oberhavels und der Tourismusregion Ruppiner Seenland, für den einheitlichen Auftritt der Region und die Vernetzung im Landkreis. Frisch im Design, einladend in seiner Funktionalität und informativ werden an den ausgewählten, stark frequentierten Standorten die Gäste und Bürger umfassend informiert und inspiriert, sich entsprechend ihrer Interessen und Neigungen den Landkreis Oberhavel auch in Verbindung mit den Nachbarregionen anzuschauen und in der Region zu verweilen.</p>
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